Recently, “college students going to Zibo for barbeque” and “taking a high-speed train to taste Zibo barbeque” have become hot topics on Chinese social platforms. Zibo barbecue offers a distinctive dining experience. On each table is a small stove. Customers can process skewers (肉串) themselves and then wrap them in a thin pancake, usually with a spring onion inside. The experience of making “Zibo barbecue” offers a sense of participation and leisure time for diners.
最近,“大学生去淄博吃烧烤” 和 “淄博烧烤旅游专线” 已成为中国社交平台上的热门话题。淄博烧烤提供独特的用餐体验。每张桌子上都有一个小火炉。顾客可以自己加工烤串,然后用薄煎饼包裹,通常里面放一根葱。“淄博烧烤” 的制作体验为用餐者提供了一种参与感和娱乐休闲。
Data from Meituan and Dazhong Dianping shows that booking volume for accommodation in Zibo during the five-day May Day holiday is 800 percent higher than that in 2019. Local media in Zibo said the number of passengers arriving and departing through Zibo railway station has reached 50,000 a day, setting a record in the past three years, with most of them being tourists who come to taste Zibo barbecue.
美团和大众点评的数据显示,在五一假期期间,淄博的住宿预订量比2019年增加了800%。淄博当地媒体表示,通过淄博火车站进出的乘客人数已达到每天50,000人,创下过去三年的纪录,他们大多数是来品尝淄博烧烤的游客。
The local government has grasped the chance brought by the sudden trend, to attract more tourists. As early as March 10, it has set up prizes for barbecue shops that are popular among tourists, established a barbecue association, and announced the opening of a barbecue festival during the May Day holiday. In order to encourage people to visit the city, Zibo also set up a specially customized “barbecue map”, and added 21 new barbecue bus lines, so that tourists can “get on the bus to rest, get off to eat”.
当地政府抓住了这一突然趋势带来的机会,去吸引更多的游客。早在3月10日,它就为受游客欢迎的烧烤店设立了奖品,成立了烧烤协会,并宣布在五一假期举办烧烤节。为了鼓励人们游览这座城市,淄博建立了专门定制的 “烧烤地图”,并增加了21条新的烧烤公交线路,这样游客就可以 “上车休息,下车吃饭”。
“Barbecue and tourism have limited influence on stimulating the economy. But this is an opportunity for more people to get to know Zibo’s enthusiasm and business environment, which will attract more investment and create more jobs. This is what really matters,” Wang Dazhuang, a local Zibo citizen said.
“烧烤和旅游业对刺激经济的影响有限。但这是一个让更多的人了解淄博的热情和商业环境的机会,这将吸引更多的投资和创造更多的就业机会。这才是真正重要的,”当地淄博市民王大壮说。
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