抖音开始尝试外卖业务，美团感到压力了吗？（1）

较难

说明文

社会

外卖行业从来不缺挑战者。近日，抖音全国外卖业务将在3月1日上线的消息不胫而走。随后抖音回应称目前还在北京、上海、成都试点，开放了这三城的商家自助入驻，拓展试点城市还没有明确的时间表。网友们对抖音外卖却是脑洞大开，比如外卖小哥一边开着直播一边送外卖，美女网红一边直播做饭一边接单等等。那么抖音入局外卖，又有怎样的优势和劣势呢？

As an old saying goes, we eat first with our eyes. And China’s version of TikTok is putting that adage to the test by using appetizing video clips to promote meal deliveries.

老话讲，吃饭先用眼睛。中国版的TikTok正在通过使用令人食欲大开的视频片段来推广送餐服务，从而检验这句格言。

Over recent years the Douyin short-video service has been expanding into livestreaming , content creation and e-commerce. Now food delivery is on the menu. In a sign of its ambitions, the video-sharing platform has placed job ads for managers to run food delivery services on the recruitment website of parent, Beijing ByteDance Technology Co. Ltd. (BDNCE), which also owns TikTok.

近年来，抖音短视频服务一直在扩展其业务范围，包括直播、内容创作以及电子商务等领域。现在，抖音还计划涉足食品配送服务。这表明抖音有着雄心壮志，因为它在母公司北京字节跳动科技有限公司（BDNCE）的招聘网站上发布了招聘经理的工作广告，以管理其食品配送服务。该公司也是TikTok的所有者。

With the latest venture , Douyin would be entering a market dominated by the shopping colossus Meituan (3690.HK) (OTCPK:MPNGF, OTCPK:MPNGY). Shares in Meituan fell sharply on Feb. 8 after a report that Douyin would launch its food delivery service in March. The shares plunged 9% at one point and ended with a loss of 6.5%, wiping HK$65.6 billion ($8.4 billion) off Meituan’s market value in a single day.

抖音的最近投资尝试将进入由购物巨头美团（3690.HK）（OTCPK: MPNGF，OTCPK: MPNGY）主导的市场。据报道，抖音将于3月份推出其食品配送服务，这一消息使美团的股价于2月8日急剧下跌。美团的股价一度暴跌9%，最终下跌6.5%，一天之内就蒸发了656亿港元（约合84亿美元）。

An executive in charge of Douyin’s local life services unit later played down the talk of a March launch for food delivery services. However, Douyin has indeed been testing a feature in large cities such as Beijing, Shanghai and Chengdu that enables restaurants to sell its users “group packages”, set meals consisting of several dishes on a standardized menu. If the pilot scheme goes well, it could be expanded to more cities.

负责抖音本地生活服务部门的高管随后淡化了有关3月份推出食品配送服务的传言。然而，抖音确实在北京、上海和成都等大城市测试了一项功能，使餐厅能够向其用户销售“团购套餐”，即由几道标准菜品组成的套餐。如果试点方案进展顺利，它可能会扩展到更多的城市。