行业更替苹果手表2019销量超瑞士手表

较难

初中二年级

记叙文

现代科技

苹果手表2019销量超过整个瑞士手表业。

The Apple Watch outsold the entire Swiss watch industry in 2019. The Apple Watch sold 31 million units worldwide, while all Swiss watch brands combined sold 21 million units, according to research.

2019 年苹果手表销量超过了整个瑞士手表行业的总销量。根据调查显示，苹果手表全球销量达到 3100 万块，而所有瑞士手表品牌的销量加在一起只有 2100 万块。

"People have accepted the Apple Watch as a solution that brings tech and fashion together," said Carolina Milanesi, a tech analyst at research firm Creative Strategies. Milanesi noted that Apple watches emphasize health and fitness while the Swiss watches are marketed as jewelry and fashion accessories. The company also benefits from its greater ecosystem of iPhone, iPad and other Apple-branded products.

调研机构 Creative Strategies 的一名科技分析师卡罗丽娜 • 米拉奈西说： “人们将苹果手表视为科技和时尚的结合体。”米拉奈西指出，苹果手表强调健康和健身，而瑞士手表则是作为珠宝及时尚配饰来营销的。苹果手表还得益于由苹果手机、 iPad 和其他苹果产品构成的更大的生态系统。

Vincent Thielke, a research analyst at market research firm Canalys, pointed out that Swiss watches are about twice as expensive as Apple watches on average. So in terms of absolute US dollars generated, the Swiss watch industry outperformed Apple Watch last year. "Apple Watches have a much broader consumer base, including young customers and gadget lovers," said Thielke. "For these groups, it may be more important to adopt a smartwatch for technological or health reasons rather than because of an appreciation for timeless timepieces.'"

市场调研机构 Canalys 的一名研究分析师文森特 • 希尔克指出，瑞士手表的平均价格是苹果手表的两倍。如果是按销售额来计算，去年瑞士手表行业的业绩超过了苹果手表的业绩。希尔克说： “苹果手表面向更广大的消费者群体，包括年轻消费者和电子设备爱好者。对这些群体来说，选购手表时，科技或健康因素也许比永恒更重要。”

行业更替 苹果手表2019销量超瑞士手表

行业更替苹果手表2019销量超瑞士手表