Orders for Xiaomi’s latest electric car, the SU7, have been pouring in. Last Thursday, Xiaomi opened up orders for the SU7. The company Friday said pre-orders reached nearly 90,000 in the first 24 hours. As of the early morning of April 2nd, the number of locked orders for the Xiaomi SU7 has soared to 40,000 units.
小米最新款电动汽车SU7的订单源源不断。上周四,小米SU7正式开售。该公司周五表示,在最初的24小时内,预订量接近9万台。截至4月2日凌晨,小米SU7的锁定订单数量已飙升至4万台。
Xiaomi has informed potential buyers of a seven-month waiting time before getting the car. The delivery time for the new SU7 and SU7 Pro could take 18 to 21 weeks. The most expensive model, the SU7 Max, priced at 299, 900 yuan, would take 27 to 30 weeks.
小米已经通知潜在买家,在拿到车之前需要等待7个月。新款SU7和SU7 Pro的交货时间可能需要18至21周。最昂贵的车型SU7 Max售价为人民币299,900元,需要27至30周的时间。
Xiaomi’s original production plan for April was about 5,000 units. Currently, Xiaomi is negotiating with suppliers to increase production capacity, but it is anticipated that there will be a process for the capacity to be improved. In response to questions from netizens, Xiaomi stated that they are making every effort to improve production capacity and speed up deliveries.
小米最初的4月份生产计划约为5000台。目前,小米正在与供应商谈判增加产能,但预计将有一个提高产能的过程。在回答网友的问题时,小米表示,他们正在尽一切努力提高产能,加快交货速度。
The SU7 comes with some impressive specs (规格) including a 73.6 kWh battery and 700km of range, while the Pro features a 94.3 kWh with a range of 830km. The Pro is priced at 245,900 yuan. In addition, the SU7 comes complete with advanced technology, such as a head-up display, Pilot Pro ADAS with vision, and a Dolby Atmos sound system.
SU7配备了一些令人印象深刻的规格,包括73.6千瓦时的电池和700公里的续航里程,而SU7 Pro的电池功率为94.3千瓦时,续航里程为830公里。Pro的售价为人民币24.59万元。此外,SU7配备了先进的技术,如平视显示器,带视觉的Pilot Pro ADAS和杜比全景声音响系统。
The main consumer group interested in Xiaomi SU7 falls within the age range of 25 to 35 years old, with males accounting for 70%. Automotive analyst Sun Shaojun said that potential consumers of Xiaomi SU7 are generally young, pay close attention to online information, but have limited knowledge of the automotive industry. They are aware of mainstream brands and value both the brand and Lei Jun’s personal influence. Additionally, there is a noticeable increase in the percentage of female customers, many of whom are attracted by the vehicle’s aesthetic (审美的) appeal. Moreover, he mentioned that current locked-order customers are not sensitive to specific processes such as payment and delivery; they are more concerned about the vehicle pickup time.
对小米SU7感兴趣的主要消费群体年龄在25 - 35岁之间,其中男性占70%。汽车分析师孙少军表示,小米SU7的潜在消费者普遍年轻,密切关注网上信息,但对汽车行业的了解有限。他们了解主流品牌,重视品牌和雷军的个人影响力。此外,女性客户的比例也明显增加,她们中的许多人都被汽车的美学吸引力所吸引。此外,他提到,目前的锁定订单客户对付款和交货等具体流程并不敏感;他们更关心提车时间。
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