Most restaurants sell a mix of items(商品), and not all dishes are created the same. Industry convention(惯例) groups them into:
很多餐馆销售综合类产品，不是所有菜品都能创造出相同的收益。行业内将它们如下分类：
Stars: popular items with high profits
明星类：畅销品且高收益
Plow Horses: popular items with low profits
金牛类：畅销品收益不高
Dogs: unpopular items with low profits
瘦狗类：滞销品收益不高
Puzzles: unpopular items with high profits
问题类：滞销品却收益很高
Examples of stars include pizzas, pastas, and omelets, which are popular, and relatively cheap to make, especially in great amount. Examples of plow horses include steaks, which are popular, but also relatively expensive for a restaurant to make high-quality products.
明星类产品比如，披萨，意大利面和煎蛋卷，在大批量制作的时候尤其便宜。金牛类的产品，比如牛排，畅销但由于餐馆为保证菜品的高品质，成本就会上升。
There are some other things restaurants tend to do:
1.餐馆倾向于用令人印象深刻的措辞
1. Restaurants use particularly imaginative language.
2.餐馆用菜单上的图片来吸引食客点菜
2. Restaurants use photos to attract diners.
3.餐馆限制你的选择
3. Restaurants will limit your choices.
4.餐馆用心设计菜单
4. Restaurants design their menu.
5.菜单的定价也是暗藏玄机
5. Restaurants are very tricky with their price, most ended with nine.
餐馆总是想赚我们口袋里的钱，那么他们会使用哪些招数呢？一起来看一下吧。
Restaurants are always trying to take money out from your pocket. So what measures do they take? Let’s have a look.
1. 有些餐馆目标客户是夫妻或者是情侣，菜品就会标上2份。价钱是单人份的，而“单人价格”被用最小号的字体印在菜单最底部。当然每个人都会忘了把价格乘以2。
1. Items labelled “For Two”, aiming at couples especially who are on a date. Priced for single person with per person printed with smallest font(字体) at the bottom of the price. Of course everyone forgets to multiply it by two.
2. 对形容词恰如其分的使用。对于利润高的菜品形容词娓娓生动，反之则不然。
2. Good use of adjectives. Using all kinds of vivid adjectives in description of a profitable dish placed next to not so vivid adjectives in description of a less profitable dish.
3. 将菜品名称加框或者加粗来吸引顾客注意，那种菜品是餐馆牟利最多的。
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