卯门生紫气,兔岁报新春。12月22日,中央广播电视总台《2023年春节联欢晚会》以“欣欣向荣的新时代中国,日新月异的更美好生活”为主题,正式发布官方标识和吉祥物形象“兔圆圆”。
On December 22, the China Media Group released its official logo(标志) and mascot(吉祥物), “Tu Yuanyuan” (literally round bunny) for the 2023 Spring Festival Gala, under the theme of “A more prosperous life in a thriving(旺盛的) China in the new era”.
12月22日,中国传媒集团发布了2023年春节联欢晚会的官方徽标和吉祥物 “Tu Yuanyuan”,主题是 “在新时代繁荣的中国过上更加繁荣的生活”。
The Year of the Rabbit is just around the corner, with Chinese New Year arriving on January 22 in 2023. At precisely 8 p.m. on Lunar New Year’s Eve in practically every Chinese household, families get together in front of TV, watching performances such as dance and operas. The Spring Festival Gala, hosted by China Media Group (CMG), known as “Chunwan” in Chinese, has become an indispensable part of the Chinese Lunar New Year celebration since 1983. The 2023 Spring Festival Gala will air on Spring Festival Eve, which falls on January 21.
兔年即将来临,农历新年将于1月22日至2023年到来。几乎在每个中国家庭的农历除夕夜下午8点,家庭聚集在电视前,观看舞蹈和歌剧等表演。由中国传媒集团主办的春节联欢晚会,在中文中被称为 “春湾”,已经成为1983年中国农历新年庆祝活动不可或缺的一部分。2023年春节联欢晚会将于1月21日春节前夕播出。
After gathering countless audiences’ favorite options and through systematic and informative big data research, the 2023 Spring Festival Gala official logo and mascot image, “Tu Yuanyuan”, was born. It is the first intellectual property mascot generated through big data analysis in the 40-year history of the Spring Festival Gala.
在收集了无数观众最喜欢的选项并通过系统和信息丰富的大数据研究之后,2023年春节联欢晚会的官方徽标和吉祥物图像 “Tu Yuanyuan” 诞生了。这是40年来春节联欢晚会通过大数据分析产生的第一个知识产权吉祥物。
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